2019 Coffee Trends
2019 Coffee Trends: Where is the Coffee Industry Going Next?
The New Coffee Trends Set to Dominate the Market in 2019
I think it’s safe to say that we all love our coffee, and some of us like to think of ourselves as some serious coffee connoisseurs.
But one country that has always been known for having a real affinity for this hot brew is America. According to the National Coffee Association (NCA), the percentage of Americans drinking coffee every day has risen from 57% to 62% over the past year. Now that is quite an impressive increase!
So, what has caused this surge to happen? The association believes it has something to do with the rise in interest with gourmet coffee varieties and the increase in past-day coffee drinking among younger consumers.
Another factor that has caused this increase was the media attention surrounding a study on coffee consumption published in the journal Annals of Internal Medicine in August 2017. It was the largest ever study based on coffee and mortality which involved more than 520,000 people in 10 European countries. The results were quite dumbfounding, as it concluded that drinking more coffee could significantly improve a person’s life expectancy.
So, if you’re into your coffee, or looking to set up a lucrative coffee empire, here are a few trends set to take the coffee world by storm:
You may have heard the rumors about buttered coffee, but apparently downing a cup of coffee with a bit of butter and other medium-chain triglycerides like coconut oil can give consumers an energy boost with no caffeine crash, mental alertness that lasts for hours, and appetite suppression.
Young men are among the diet’s most devoted followers, so you can expect to see buttered coffee pop up on certain quick-serve menus in a coffee shop near you very soon!
The cold-brew approach allows additional ingredients like spices to form the base of the coffee, which can produce a broad range of different and interesting flavors that are much more pronounced and delicate than you would normally get when pouring sweetened syrup into the finished product.
The rest of the coffee fruit, aka the red, slightly sweet coffee cherries are cascaras, and they have become a massively popular superfood!
Normally, these cherries would be thrown in the bin, but now you can find cascara teas and flour which the health-conscious consumer just can’t get enough of. They supposedly contain more iron per gram than spinach, more fiber per gram than whole-grain flour, more antioxidants per gram than a pomegranate, and more protein per gram than kale. Because of this knowledge, it should come as no surprise that cascara is gaining popularity from some of the world’s leading coffee chains, even Starbucks have launched a limited-time cascara latte this year!
We are already half way through the year, but I would predict that we will see even more varieties of coffee emerging in the up-and-coming months!
The Customer Experience
The concept of customer service has evolved to focus on the customers’ experience and in response, roasters and coffee shops are making 2019 the year of the customer. From soliciting feedback to educating consumers about the story of their coffee – the third wave is about fostering a relationship between the consumer and their cup.
Menu Trends: Aiming at Generation Y & Z
The fastest growing group of coffee drinkers are those aged 13-16 (Generation Y), and Millennials make up the largest group of coffee consumers, consuming 44% of coffee in the US. These two generations are instrumental in influencing a shift in menu offerings.
Sweeter and Creamier Beverages
The Frappuccino fad is far from over. Roasters and coffee retailers are taking aim at this generation by departing from the acidity of black coffee and introducing sweeter and creamier beverages to the menu.
A Cup of… Mushrooms
These generations are all about nutrient rich foods and drinks. The next super food to make an appearance in your coffee? Mushrooms. Mushroom coffee is starting to pop up at trendy coffee shops, and Whole Foods buyers’ are forecasting a jump in their popularity for 2019.
Cold Brew Still Hot
Move over iced coffee, because cold brew is quickly becoming the much cooler beverage of choice. As opposed to brewing hot coffee and pouring it over ice, cold brew is made by brewing coffee in cold water. This method cuts the acidity, making it smoother to drink and is also much easier to brew large batches. A win-win!
Thanks to La Croix, flavored carbonated water has become all the rage. And 2019 will bring the bubble craze to your coffee. This trending specialty coffee is simple: tonic water and espresso, and coffee shops like Saint Frank in San Francisco and Everyman Espresso in New York are getting behind this trend.
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